$Pepes explainer: 20-second video with voice-over
Format
Length: exactly 20.0 seconds. Not a loop: it ends on a held end card.
Size: 1080×1350 (4:5, for the X feed), 30 fps. Also export 1920×1080 (16:9) with the same content, re-framed.
Audio: stereo, 48 kHz, AAC, about −14 LUFS overall. The voice is always clear; the music ducks under it.
File: MP4 (H.264 + AAC), under 25 MB.
Characters (match this description exactly)
Cartoon frogs in a classic meme-frog style:
Head: bright green (#5BBF3A), wide and rounded, with thick black outlines.
Eyes: two large, round, heavy-lidded eyes sitting on top of the head, looking half-closed with a relaxed, smug expression, with small black pupils.
Mouth: a wide mouth with thick orange-brown lips (#C8693A).
Clothes: a blue long-sleeve shirt (#2350E6), dark grey shorts (#4A4A4A), and short green legs with small feet.
Lead frog: one larger frog in front, with a big crowd of identical frogs behind it, slightly overlapping and filling the frame.
Drawing style: flat 2D, thick black outlines, simple cel shading, no gradients. Keep every frog identical in design.
Style
Clean white background (#FFFFFF).
One accent colour, green #3DDC84, for highlights and numbers. IMD coins are gold circles marked "IMD".
All on-screen text uses the font IBM Plex Mono, bold, black or green, large enough to read on a phone. Each caption matches what the narrator is saying at that moment.
Smooth, bouncy, playful motion. No flashing and no camera shake.
Voice-over
Voice: a warm, upbeat, confident young adult voice in natural American English. Friendly and clear, like a friend explaining something exciting. Not robotic, not shouting, not salesy.
Pacing: about 2.5 words per second, with short natural pauses between lines.
Script: read exactly as written, timed to the scenes below.
What happens, second by second
0.0–3.0 s (hook)
Picture: the crowd of frogs fills the frame. The lead frog steps forward and points at the viewer.
Text: HOLD $PEPES · EARN $IMD
Voice: "Hold Pepes. Earn IMD."
3.0–7.0 s (how it works)
Picture: a simple trading terminal appears behind the crowd. Lines pop in: buy $PEPES, sell $PEPES, buy $PEPES. With each line, a "3%" slice breaks off and turns into gold IMD coins that rain onto the frogs, who catch them and smile.
Text: EVERY TRADE PAYS 3% TO HOLDERS
Voice: "Every time someone trades Pepes, three percent goes straight to holders, paid in IMD."
7.0–10.0 s (proof)
Picture: a big counter rolls up from $0 to $12.9K. The lead frog holds up a full bag of IMD coins.
Text: $12.9K EARNED BY $PEPES HOLDERS
Voice: "Pepes holders have already earned almost thirteen thousand dollars in IMD."
10.0–14.0 s (the belief)
Picture: a green arrow labelled $IMD PRICE grows upward with a 10x badge. The counter morphs from $12.9K to $129K. The frogs look up, amazed.
Text: WHAT IF $IMD GOES 10x?
Voice: "Your rewards are paid in IMD. If IMD goes ten x, those same rewards are worth a hundred and twenty-nine thousand."
14.0–17.0 s (the upside)
Picture: a big 100x stamps onto the screen in green. The crowd cheers and jumps once.
Text: $PEPES AT $22M = 100x
Voice: "And Pepes at twenty-two million? That's a hundred x."
17.0–20.0 s (end card)
Picture: white background. Centred logo: a black-outlined square containing a bold P, joined on its right to a solid black box with PEPESFAMILY in white.
Text: MANY AREN'T READY 🐸, pepesfamily.fun, and at the bottom, small grey text: Hypothetical scenarios, not financial advice. DYOR.
Voice: "Many aren't ready. PepesFamily dot fun. Not financial advice."
Hold the end card to 20.0 s.
Music and sound effects (under the voice)
Music: an original, upbeat lo-fi hip-hop beat, about 95 BPM, at a low level under the voice. It builds slightly from 10 s to 17 s and ends on its last beat at 20 s. No vocals and no samples of existing songs.
Sound effects (quiet, never covering the voice):
a "whoosh" on the hook text;
coin "clinks" as IMD coins land;
a counter "tick-tick" ending in a soft "cha-ching" at $12.9K;
a riser while the arrow grows;
a "stamp" hit on 100x, with a short crowd cheer and cartoon frog "ribbits";
one clean chime on the logo.
Rules
The only words on screen and in the voice-over are exactly those written above.
No real people and no other brands or logos.
Always include the spoken and written "not financial advice" line.